WALKING THROUGH THIS JOURNEY WITH YOU
#MAYIHELPYOU

ABOUT ME
Hi there, I am Maybel
Professionally, I started my career in the HR profession and through my years of working in the HR line, I came to realise that I am someone whom people described as a people person, because to me, every life has a story to tell—stories about aspirations, fear, love and everything in between. I love to hear these stories and perhaps that is why these people behind these stories became my friends.
I decided to make a career switch to become a Financial Consultant as I believe my empathetic personality, personal experiences in the insurance and HR space can be put to better use,. Which is to help clients articulate the important objectives that they have for themselves and their loved ones - stories that are worth protecting and stories they want to preserve.
Aside from my professional life, I am a mother to 3 beautiful children, who are constantly keeping me busy. I am also an avid sports enthusiast whose latest passion is to hit the gym and a spinning enthusiast.
I seek to reach out to people who believe in creating a safe financial environment for themselves and their loved ones. Let me know if I can be of help to you or someone you know or care about. We can make a difference to lives when it matters most.
I'm just a call away or if you have a story to tell, I am here to listen :)
Maybel Heng
Master Financial Consultant -
Court of the Table - 2024
Million Dollar Round Table- 2021,2022,2023,2025
Premier Silver
Corporate Benefits Manager (Bronze)
Asia Employee Benefits Consultant of the Year 2023 - Asia Trusted Life Agents & Advisers
Representing Prudential Assurance Company Singapore (Pte) Ltd Reg no. 199002477Z
184/19May21
![]() | ![]() | ![]() | ![]() | ![]() |
---|---|---|---|---|
![]() | ![]() | ![]() |
TESTIMONIALS
I have always been committed in helping my clients thrive and reach their financial goals. Every unique client is important to me, and it’s my pleasure to share some of their reviews with you.

Maybel has helped shaped my family’s long term financial future by giving sound advice and recommending the necessary insurance and investments required to reach our goals. She’s been an excellent advisor giving trusted counsel and building our relationship over the last 5 years.
She was there all the way when I had my slipped disc, guiding me throughout the whole claim process which helped make the experience a lot better.
In this past 5 years of working with Maybel, she has help me secured adequate savings and protection as well as securing my child’s future financial needs. Always advising us based on our needs not what products she can sell.
The overall quality of communication and service received from Maybel is World class. She is from a rare breed of advisors who cares for her clients at a personal level. She’s ever responsive to changing situations and is reliable which what you want in an advisor. Definitely 100% recommend her to others, which I already did :)
Benjamin Roberts
June 2024

Maybel has been our FC for more than 5 years. Our only regret is not switching to her earlier! From the very beginning, her professionalism and expertise stood out. She is a breath of fresh air in the insurance business, she’s always on top of things and makes it easy for us to get on with our lives. What impressed me the most was Maybel’s ability to explain complex insurance concepts in a clear and approachable manner. This not only made us feel comfortable but also empowered us to make informed decisions about our insurance coverage.
Her proactive approach and timely follow-up to our insurance related queries ensured my family was adequately covered. She was always there to assist with claims and any questions we had, providing valuable insights and updates. Her dedication to her client’s wellbeing is evident in every interaction.
After sales service is of utmost importance to us, and she has on numerous occasions gone out of her way to accommodate our requests. On top of that, she regularly brings to our attention, timely and relevant financial related information that enables us to make informed decisions.
I highly recommend Maybel to anyone seeking a knowledgeable and trustworthy financial consultant. Her commitment to excellence and personalized service makes her an invaluable asset to anyone looking to secure their financial future with the right insurance coverage.
Gerald and Su-Anne
May 2024

We switched insurance agents and engaged Maybel to support her when she first started out 5 years ago. It was one of the best decisions we’ve made! As a mother of 3, Maybel knew how exhausted we were caring for our newborn and toddler. She made an effort to follow up and ensure our second kid had his hospitalisation plan in May 2023. As parents the last thing you’d want is to have your child hospitalised and We’ve had that happened to us twice! Our 6 week old baby had to admitted due to breathing difficulties and most of the hospital wards were running at full capacity. We were told at NUH that the waiting time would be several hours. We reached out to Maybel who replied very promptly and reminded us about the coverage that’s included with our son’s hospitalisation plan. She connected us to a medical concierge team she worked with, who helped call several hospitals and managed to find us an available room within the hour. Maybel even helped with registration by providing our details when we couldn’t reply in time. The medical concierge team ensured there was a doctor available to attend to our son when we arrived at the hospital. The whole process was seamless. Can’t express enough gratitude to Maybel! I don’t wish to experience the same ordeal again but at least I know we can definitely rely on Maybel and her team.
Su Anne
Sep 2023

I have a number of insurance agents from different insurance companies. I have some pleasant and some unpleasant encounters with these agents. I expect my agents to be friendly, helpful and approachable. They also need to be efficient in answering my queries, handling my policies, and also knowledgeable with the policies which they are selling. And Maybel happened to appear at the time when I was looking for an avenue to invest my money - bank, insurance companies, investment companies, etc.
I got to know Maybel when she came to my company to handle the corporate health insurance. As I did not know Maybel personally then, I did not approach her. However, Maybel approached me and I gladly met up with her. We clicked very well during our first meeting and I was touched by her sincerity. Soon, I bought a few policies for myself and my husband from Maybel and I was impressed by how efficient she works and how knowledgeable she is when I asked her various questions on the policies. She is also very patient in explaining the insurance terms and policies a number of times to me when I did not understand or remember what were previously told to me.
All in all, I am glad to be able to find an agent that meets my needs and expectations and I am sure that my policies will be well taken care by Maybel.
Nancy Soh
June 2023

When I first met Maybel, she took the time to get to know me, as well as my family background, and thus, I immediately felt very comfortable and open with her. She had also spent some time getting to understand my level of financial literacy and identify the gaps I needed help with. I really appreciated the effort she took to prepare a specialized action plan for me to start planning for my policies. It is only because of her that I was able to make the appropriate decisions to plan my financial journey and to know more about the importance of being covered. As an individual who just recently started adulting, I'm very grateful to have such a competent and reliable Financial Consultant at my side while I go through my adulting life. I know that Maybel would always be there for me as I walk this journey with her and I look forward to growing together.
Elizabeth Ko
May 2022

I knew Maybel more than a decade ago when we were colleagues. Maybel was my HR then, a good one I must say, being in charge of my welfare as well as tons of others' welfare!
We recently reconnected as my family was facing some issues on our coverage from another insurer. And so fast forward to the present, she's still in charge. This time, of my financial welfare as well as my family's. Maybel is someone who goes all out doing her best to help, she's someone definitely worthy of your trust. You know you can have a peace of mind, leaving yourself in her hands.
Best part? Even my kids love her! Thanks alot Maybel, we really appreciate having you in our lives!
Serene Yeo
Feb 2022

Maybel was recommended to me by a friend when I mentioned I was seeking an insurance plan. The exact recommendation that convinced me that I should seek out Maybel’s help was that “she listens and she doesn’t hard sell”. Indeed, Maybel was wonderful. In order to figure out what’s the best plan for me, Maybel asked carefully about me and my lifestyle and she listened and came up with plans that would work well for me. This approach Maybel took, led us to the most appropriate plans for me. I also really appreciate the fact that Maybel was very transparent and caring throughout the process, she also shared her personal story which led her to insurance all together, which she didn’t have to. However, knowing more about her also helped us to build this more personal connection with each other. All in all, it was a pleasant experience that I’d recommend. Maybel was extremely professional with an elegant touch of being personal too, I highly recommend Maybel.
Ding Wang
Aug 2021

With Maybel, financial planning is more than just the numbers. She brings heart and empathy to the table, and I’ve noticed (over the years) that she is genuinely this ‘people’ person she is! Kudos also to her patience, as she guides me through tons of questions, uncertainties and sometimes indecisiveness 😝 Can’t ask for more in a financial adviser!
Tricia Loh
Nov 2021

Maybel is extremely patient, approachable and always professional. One with a true passion for your well-being and interests. She listens to your requirements and recommends what you need without over-selling. Her empathy with difficult clients is unparalleled. One of the best agents I have ever come across. I don't know why anyone would not want her as their agent.
Benjamin Lin
Apr 2021

Before I met Maybel, I was hesitant to do financial planning with Financial Consultants, which was the reason why I purchased my Maternity Insurance and subsequently the Hospitalization Plan for my daughter through a banker. I was afraid of meeting a pushy Financial Consultant as I’m not someone who is good at rejecting people. However, Maybel’s approach was totally different. Instead, she asked me for my budget before our 1st meet-up and proposed what was crucial to me at that point of time by working around with the budget I had in mind. She listens actively for my concerns and attends to my queries promptly. A very professional Financial Consultant who puts her client’s interest before hers. She also provides her clients with regular updates and changes which are important for us to know. She is passionate about her role and always looking at ways on how she can improve someone’s life through sound financial planning.
I will definitely recommend her to my families and friends who need any advice on Financial Planning. She is not just my Financial Consultant, but also my trusted friend!
Cheryl Tan
June 2021

I knew Maybel since 5 years ago as colleagues in a creative agency. She has always been a caring HR personnel - more like a doting mother to everyone, even till now. Even though we both had left that company, we have kept in touch through these years. When I found out that she had joined Prudential, I switched my family and my policies to be under her care as I felt she would be a better consultant to handle my family portfolio. We did not regret this decision as she has been servicing my family very well. She is very responsive and efficient. She is the TO-GO person if anyone needs any advice on insurance or financial planning. Highly recommended and thumbs up to her service!!
Caslyn
Mar 2021

I've known Maybel since 2016 when she was my Senior HR Manager at RICE Communications. During the policy reviews/chats my husband (Tim) and I had with her, Maybel demonstrated in-depth knowledge of the industry. Her recommendations are well thought out, considered and backed by meticulous research - and with over a decade of experience in HR, you can always count on her to put your welfare first, above all else. We are also very happy with her post sales service as she constantly updates us with information which are very useful. She is someome we will not hesitate to recommend.
Cherie and Tim
Feb 2019

Maybel is my ex-colleague in the HR team and we have kept in contact ever since. Knowing Maybel, I know that she is a very reliable, caring and trustworthy individual. When she reached out to me to beef up my insurance plan, I considered my options strongly and no doubt even though I have other friends who are in the same line, I chose to go with Maybel instead as I know that she has my best interests at heart and she is not reaching out to me just for me to buy a policy from her. She is hardworking and super dedicated to whatever she places her mind to and I know when the time comes, I have no doubt she will fight for what is right and she will assist to the best of her abilities. She is also a fierce friend whom will always have my back. I am very happy to be working with Maybel on the policies and I trust her completely. I have no doubt of her abilities to service others with a smile and utmost care.
Janice Lim
Nov 2020

I met Maybel through a mutual friend and before she even offered to help me with my financial plans I already felt comfortable with her. Maybel always goes the extra mile and makes me feel like she really cares about me as a friend and not just as a client to earn from which is how most agents can be like. When you’re buying insurance plans I think the most important thing is the trust you have for your agent and this is why I had no second thoughts getting a plan with Maybel because I feel confident that she has my best interests in mind. She never pushed me to buy anything if I didn’t want to and she’s always ready to answer my many questions when I needed to clarify anything. She’s also really accommodating. Thank you Maybel 😊
Christine Asuncion
Jul 2020

I chose to get my insurance plans from Maybel because of the care and time she had invested in explaining the plans for me and specific to my lifestyle.
This is especially comparable because I have spoken with other agents and talking to them I felt I was being rushed, or they didn't customise the sell to my level of understanding. I would highly recommend Maybel if you ever want to get started planning for your financial future.
Katrina Villanueva
Mar 2020

I’ve known Maybel since 2014. From being my reliable HR manager to now my insurance advisor, it has always been a pleasure interacting with her. Being personally vested in her client’s well-being, she puts a lot of thought & care into her work. She was also very patient with me throughout the entire process, helping to guide and explain the details of all the plans, and even giving me the space to do my own research. Eventually, we found the best fit for me. It’s a comfort to know that she has my best interests at heart. Would highly recommend her for your financial planning needs - you wouldn’t just gain a trusted advisor but a friend too!
Nayantaral Atal
Oct 2019

I know Maybel through my husband. Since the day I know her, Maybel has been nothing short of a sincere friend and now also a caring, supportive, dedicated and professional Financial Consultant. She takes care of our financial health, always keeping us updated with the latest industry news, what we should take note of and reminders of our current portfolios.
In 2020, she also helped me in ensuring my hospitalisation claims were processed duly, advising me on the next steps etc. making the claims process very easy. I know my husband and I are in good hands with Maybel's help. She is more than a Financial Consultant, you know that you got a friend in Maybel for sure!
Mia Lu
June 2019

I've known Maybel since she handled HR at my former workplace Rice Communications. As a HR manager, I always found Maybel to be nurturing, understanding and very objective. It helped to have her during my time at Rice as I was undergoing some issues and needed a flexi-work schedule. I always say she is hands-down the best HR I've ever had and hence it really was no surprise that when she moved into financial planning, I trusted her wholeheartedly to advise me on the best plans out there for my lifestyle and habits. Having Maybel as your financial consultant is like having a friend walk you through your milestones with you - she makes the effort to know you, your finances and what you need, and recommends only and exactly what you need. The post-sales follow-ups are amazing too. (:
Sarah
Apr 2019
All Videos
All Videos


Clients' Testimonials & Journey

Mixology Workshop

Closed Terrarium Client Appreciation Event Workshop

Muscial Box Client Appreciation Workshop
CONTACT ME
By clicking the 'Submit' button below, I confirm that I have read, understood and given my consent for Prudential Assurance Company Singapore and its related corporations, respective representatives, agents, third party service providers, contractors and/or appointed distribution/business partners (collectively referred to as “Prudential”) to collect, use, disclose and/or process my/our personal data for the purpose of contacting me about products and services distributed, marketed and/or introduced by Prudential through marketing activities via all channels including but not limited to SMS, Social Media, In-app Push Notification, Phone Call etc and perusing my contact details which Prudential has in its records from time to time and in accordance to the Prudential Data Privacy Notice, which is available at http://www.prudential.com.sg/Privacy-Notice.
I hereby expressly understand and agree that my given consent(s) herein do not supersede or replace any other consents and/or previous consents which I may have previously given to Prudential in respect of my personal data and is without prejudice to any legal rights available to Prudential to collect, use or disclose my personal data.
I understand that I can refer to Prudential Data Privacy, which is available at https://www.prudential.com.sg/Privacy-Notice for more information.
I may contact Maybel Heng, a representative of PACS at maybelheng@pruadviser.com.sg on how I may access and correct my personal data or withdraw consent to the collection, use or disclosure of my personal data.
1 Pasir Panjang Road, Labrador Tower #05-01U S(118479)